How much do you want to make?
Pick your number. We back into the math the same way we do on a build call: how many jobs it takes, how many qualified leads that is, and exactly what it costs you at $75 a lead. No retainer guesswork, no vague "brand awareness" line item.
- $75 per qualified lead
- $500/mo Magenta Answer
- Ad spend paid straight to Meta
$4,500 in, $60,000 out. Every booked job costs you about $900 to win.
Read the number like an operator.
Healthy contractors run 8 to 12 percent of revenue into marketing. If the calculator lands you under that, you are underspending on growth, not saving money.
Even at a 10 percent close rate, a single signed roof at your average job value typically clears the entire month of leads, Magenta Answer, and ad spend.
Under roughly 46 leads a month, pay per lead is cheaper. Above it, the flat retainer wins and we will tell you to switch before you ask.
Want us to run these numbers on your market?
Bring your average job value and close rate. We will show you the real cost per booked job in your zip codes, then hand you 3 qualified leads free so you can check the quality yourself.